Medical Publishing

1. Get the facts right: Writing for the Internet is a serious task, as readers may be impacted by your messages and base important decisions on what you state. It is therefore critical that you research your topic thoroughly. Provide only facts that you can support and leave your readers with a good feeling that they have learned something.

2. Keep it simple and short: Don’t forget that there is a real person reading your work on the other end, and the attention of online readers is tremendously short. So be concise and keep your sentences brief. If you can cut a three-line sentence down to one, go ahead and do it.

3. Avoid medical terminology! As most readers are not medical professionals, they may not understand terms that are commonplace to you. Break down complex medical terms and explain what they mean in a simple manner.

4. Structure your article well! The biggest oversight is to forget to spice things up. Remember that many readers have short attention spans, so do what you can to avoid boring them. In order to grab a reader’s attention, make sure you avoid lengthy paragraphs. Instead, split them into smaller subparagraphs with catchy titles. Eye-catching subheadings are crucial to keeping your readers hooked!

1. Avoid long introductory sentences: Do not introduce sentences with long clauses, as most readers find them challenging to read. Instead, try to start straight off with the subject.

2. Put key actions in verb, not noun form: Readers want to get to a verb quickly to grasp the essence of an idea, and they want that verb to express a specific key action. So avoid verbs like ‘have’, ‘do’, ‘make’ or ‘be’ to introduce an action that is, in fact, buried in a noun.

3. Put familiar information at the beginning of a sentence! Readers understand a sentence quickly when they grasp its subject easily, and no subject is easier to grasp than one that is already familiar.

4. Only use the first person appropriately! A typical rule of thumb in all explanatory or informative writing is to avoid using the first person pronoun, as it comes across as too direct, commanding or inexperienced. Every now and again, though, dropping in an ‘I’ or ‘my’ can really make a statement stand out, and sometimes create a more personal tone that readers can identify with more easily.

In this holiday season, our thoughts also go out to those countless individuals suffering from political persecution, living in poverty unable to afford to purchase gifts, and living in the midst of war.

We strongly believe the Christmas season should also serve as an opportunity to look to those around us, our “neighbors”, particularly if they are impoverished or living in adversity. It is with these thoughts in mind that we hereby wish each and every one of you a more meditative Christmas, one where we focus on other values than excessive material gifts and superfluous riches!

Cremer Consulting SARL will be closed starting on Saturday, December 23, 2017. We shall resume work bright and early on Tuesday, January 2, 2017.